I t does appear that way. This is not uncommon nowadays. It's the same on the wife's car (325i). At least on her's the rears are replaceable, doesn't appear to be the case here as the it's the full hub assembly in the rear as well.
Does save us DIY'rs the trouble of have them pressed in, but it is a much higher cost. Here in the US using Courtesy Nissan as a baseline, the front hub assembly is $139US. The bearing alone would probably be about $50.